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【YKK拉鏈行業(yè)新聞】對(duì)于一些電子商務(wù)平臺(tái)來說，今年618的促銷活動(dòng)并不像往年那么令人興奮。根據(jù)eppn的數(shù)據(jù)，交通流量的下降讓許多品牌感到了罕見的寒流，一些商店的流量下降了50%

大型平臺(tái)通常面臨市場(chǎng)飽和的困境。以京東為例，它是618年的主戰(zhàn)場(chǎng)。月活躍用戶已達(dá)3億，相當(dāng)于中國互聯(lián)網(wǎng)用戶的2.5倍。從某種意義上說，大型電子商務(wù)平臺(tái)的流量接近上限。
但對(duì)于較小的、主營領(lǐng)域較多的垂直電商平臺(tái)，目前市場(chǎng)空間依然存在，大規(guī)模的綜合交通平臺(tái)增長開始放緩，ykk隱形拉鏈但仍有很多機(jī)會(huì)，中小平臺(tái)將著眼于未來垂直模式下的發(fā)展。樂信副總裁劉芳6月20日接受《界面新聞》采訪時(shí)說。
垂直電業(yè)務(wù)平臺(tái)越來越多的開始促進(jìn)活動(dòng)進(jìn)入前618名,包括主要的電器銷售蘇Ningyi購買,主要消費(fèi)通過信件,主要海陶魏文章,等等,甚至連微信只是推出了原來只有3個(gè)月的電子商務(wù)平臺(tái)“選擇”。
與激進(jìn)的電子商務(wù)平臺(tái)相比，這些垂直的電子商務(wù)平臺(tái)更注重按照自己的商業(yè)模式進(jìn)行差異化經(jīng)營。
流量太大了，我寧愿研究我的用戶集中在哪里來控制客戶獲取成本。臺(tái)州ykk拉鏈劉對(duì)界面新聞?wù)f。
樂信的主要客戶群是90后。根據(jù)騰訊社交廣告發(fā)布的2017年金融行業(yè)消費(fèi)者洞察演講稿，分期付款電子商務(wù)用戶中超過80%的人年齡在19歲至25歲之間。根據(jù)樂信公司提供的官方數(shù)據(jù)顯示，在樂信平臺(tái)上分期消費(fèi)的90后用戶中，超過70%的用戶占總用戶數(shù)。
這項(xiàng)戰(zhàn)略的重點(diǎn)是關(guān)注人口，滿足年輕人的需要。據(jù)劉說，在618年期間，數(shù)字產(chǎn)品仍占銷售的大部分，占銷售的80.3%
對(duì)于這類產(chǎn)品，樂新的經(jīng)營策略是與一些著名的數(shù)字評(píng)估媒體合作。當(dāng)這種媒體進(jìn)行產(chǎn)品評(píng)估時(shí)，常州ykk拉鏈相關(guān)的銷售環(huán)節(jié)將為用戶提供購買渠道。這些媒體通常是年輕用戶購買數(shù)字產(chǎn)品時(shí)的信息來源。
劉還發(fā)現(xiàn)，在保守的門戶網(wǎng)站上投放廣告的回報(bào)明顯低于更具針對(duì)性的方式。這是因?yàn)榧みM(jìn)門戶的用戶基礎(chǔ)更廣泛，不能集中在相應(yīng)的客戶基礎(chǔ)上。
此外，該公司還希望利用更專注的社交媒體軟件，從更年輕的用戶那里獲得更多的營銷努力，比如最近的合作伙伴hissing。劉說，hissing music的主要用戶年齡在20歲左右，與登臺(tái)音樂的目標(biāo)群體高度吻合，可帶來較高的轉(zhuǎn)化率。
根據(jù)市場(chǎng)調(diào)研公司aimedia consulting的數(shù)據(jù)，中國電子商務(wù)用戶預(yù)計(jì)2018年將增加到1.7億人，嘉興ykk拉鏈未來兩年的年復(fù)合增長率將達(dá)到68%。到2021年，中國跨境進(jìn)口零售電子商務(wù)行業(yè)的市場(chǎng)規(guī)模將超過3000億元。
總體而言，隨著消費(fèi)的不斷增長，消費(fèi)者需求將變得更加多樣化?；蛟S在接下來的618或雙11大活動(dòng)中，除了京東和淘寶，各種垂直電商平臺(tái)將越來越受到用戶的關(guān)注，成為新的增長點(diǎn)。

The 618 promotion this year is not as exciting as in previous years for some e-commerce platforms. The drop in traffic has left many brands feeling a rare cold snap, with some stores reporting a 50% drop in traffic, according to eppn

Large platforms generally face the dilemma of market saturation. Take jingdong, the main battlefield of 618, for example. The number of monthly active users has reached 300 million, equivalent to one of every 2.5 Internet users in China. In a sense, the flow of large e-commerce platforms is close to the ceiling.
But for smaller, the main field more vertical electric business platform, the market space still exist now, large-scale integrated platform of traffic growth began to slow, but still have a lot of opportunities, small and medium-sized platform will focus on the future development in vertical mode of the platform. Liu fang, vice President of lexin, told interface news on June 20.
Vertical electric business platform in growing Numbers are beginning to promote activity into the top 618, including the main electrical appliances sale Su Ningyi purchase, the main consumption by letter, main hai tao wei article will, etc., even the micro letter's just launched only 3 months of the original electric business platform "selection" in them.
Compared with radical e-commerce platforms, these vertical e-commerce platforms pay more attention to operating in a differentiated way according to their own business model.
The traffic is so expensive that I prefer to study where my users are concentrated to control the customer acquisition cost. Liu said to interface news.
For lexin, the main customer group is post-90s users. According to the 2017 financial industry consumer insight speech released by tencent social advertising, more than 80% of the users of installment e-commerce are between 19 and 25 years old. According to official data provided by lexin, more than 70 percent of the post-90s users on its platform who consume by installments account for the total number of users.
The strategy is to focus on the population and meet the needs of young people. According to liu, digital products still accounted for the majority of sales during the 618 period, accounting for 80.3% of sales
For such products, the operating strategy of lexin is to cooperate with some famous digital evaluation media. When this kind of media conducts product evaluation, relevant sales links will provide users with a purchase channel. These media are often a source of information for young users when buying digital products.
Liu also found that the return on advertising on conservative portals was significantly lower than the more targeted approach. This is because the user base of radical portals is wider and cannot be focused on the corresponding customer base.
In addition, the company is looking to work with more focused social media software from younger users to increase its marketing efforts, such as hissing, a recent partner. Liu said that the main users of hissing music are around 20 years old, which is highly in line with the target group of staging music and therefore can bring high conversion rate.
According to data from market research firm aimedia consulting, China's e-commerce users are expected to increase to 170 million in 2018, and the annual compound growth rate of users will reach 68 percent in the next two years. The market size of China's cross-border import retail e-commerce industry will exceed 300 billion yuan by 2021.
Overall, consumer demand will become more diversified as consumption increases from time to time. Maybe in the next 618 or double 11 large and promote activities, lead in addition to jingdong and taobao, a variety of vertical electric business platform will get more and more attention to users, so as to become the new growth point.