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【YKK拉鏈行業(yè)新聞】在碳酸飲料銷售疲軟的背景下，可口可樂的轉(zhuǎn)型正在加速?？煽诳蓸?Coca-Cola)最近在重慶開設(shè)的獨(dú)立服裝店沒有任何聯(lián)合名稱或品牌，只是作為流行的標(biāo)志出現(xiàn)。可口可樂官員表示，如果有合適的機(jī)會，該公司將開設(shè)更多的專賣店。業(yè)內(nèi)人士認(rèn)為，嘉興ykk拉鏈可口可樂不斷推出新產(chǎn)品，并嘗試不同行業(yè)，加快可樂轉(zhuǎn)型，這些都試圖收獲成果，但未來仍是未知數(shù)。

開一家獨(dú)立的流行標(biāo)志店
可口可樂自主開設(shè)的大眾標(biāo)志服裝店，位于重慶市airong hui的購物中心。常州ykk拉鏈它的產(chǎn)品包括t恤、牛仔褲、Polo衫、帽子、鞋子和背包。雖然產(chǎn)品種類繁多，但整體可樂以紅、白、黑三色為基本色。
除了開設(shè)獨(dú)立商店之外，可口可樂與意大利制造商Albisetti group合作的服裝系列今年也在上海的歡樂城(Joy City)首次在中國亮相。2016年，這兩個合作伙伴首次在亞洲馬尼拉時裝節(jié)上推出了時尚品牌。
可口可樂全球總部回復(fù)公司的相關(guān)負(fù)責(zé)人在北京商業(yè)報紙記者,可口可樂公司經(jīng)營少量的特許經(jīng)營店在世界各地,它已經(jīng)注意到,有一個稱為“禮服”可口可樂最近打開存儲在重慶,現(xiàn)在是在解決方案。
據(jù)了解，除了推出服裝外，可口可樂還推出了專輯筆記本、圍巾、耳機(jī)、包包、家紡等產(chǎn)品。2018年，KITH和Coca-Cola再次合作推出以可口可樂經(jīng)典紅色LOGO為基礎(chǔ)設(shè)計的“享受式圖案設(shè)計”服裝，呈現(xiàn)出美國整體的休閑風(fēng)格。
零售行業(yè)專家胡春才上海尚宜咨詢有限公司總經(jīng)理認(rèn)為，從過去的經(jīng)驗來看，可口可樂的粉絲進(jìn)入服裝行業(yè)只是為了迎合營銷實踐，如何推出聯(lián)合系列產(chǎn)品或短期概念，并不是在這個領(lǐng)域深入耕耘。
去除“碳酸化”標(biāo)簽
可口可樂(Coca-Cola)的跨界服裝并不新鮮，臺州ykk拉鏈但這是該公司首次以獨(dú)立品牌開設(shè)分店。業(yè)內(nèi)人士認(rèn)為，可口可樂近期一系列跨境和開店行動表明，可口可樂轉(zhuǎn)型速度明顯加快。
其中，跨界已經(jīng)成為可口可樂的常態(tài)。可口可樂(Coca-Cola)已與帽子制造商新時代(NEWERA)聯(lián)手，推出聯(lián)合品牌帽子，生產(chǎn)檸檬味soju with Lemon Do，并與韓國美容品牌TheFaceShop共同推出一系列聯(lián)合品牌化妝品?？煽诳蓸芬呀?jīng)成為一個跨學(xué)科的品牌。
可口可樂官員表示，如果有合適的機(jī)會，他們將開設(shè)更多的門店。但目前還沒有在中國開設(shè)門店的明確計劃。
當(dāng)然，作為傳統(tǒng)飲料公司，可口可樂在飲料行業(yè)的轉(zhuǎn)型更為明顯。近日，可口可樂在中國市場以喬雅咖啡、春茶館、健怡蘇打水泉、雪碧、純越神纖、戰(zhàn)略投資和純紅酸奶等推出了一款名為“!”茶。
業(yè)內(nèi)人士認(rèn)為，可口可樂公司不時推出非碳酸產(chǎn)品，優(yōu)化產(chǎn)品結(jié)構(gòu)，降低碳酸飲料比例，實現(xiàn)性能的恢復(fù)。
2017年，可口可樂的收入為354.1億美元，同比下降15%。毛利潤為221.54億美元，同比下降13%。上市公司股東的凈利潤為12.48億美元，同比下降81%
經(jīng)過一系列調(diào)整，可口可樂的業(yè)績在2018年第一季度有所改善。ykk隱形拉鏈有機(jī)第一季度收入增長5%,可口可樂,可口可樂公司總裁兼首席執(zhí)行官ZhanKunJie相信可口可樂增長性能是使用正確的策略”在同一時期,可口可樂在中國市場,強(qiáng)大的市場說特別是汽水類實現(xiàn)了兩位數(shù)的銷售增長,并促進(jìn)亞太地區(qū)收入增長超出了本季度的盈利增長。
衣服只用于增值服務(wù)。
眾所周知，可口可樂作為飲料行業(yè)巨頭，在碳酸飲料市場需求下降的背景下，不時推出更多符合消費(fèi)者需求的飲料產(chǎn)品，并取得了良好的效果，表明可口可樂在戰(zhàn)略上取得了良好的進(jìn)展。但跨境服裝需要謹(jǐn)慎。
大眾商標(biāo)的消費(fèi)市場近年來發(fā)展迅速。2017年，全球流行的logo服飾市場已突破2000億美元，絕大部分消費(fèi)者為90后和2000后。
同時，數(shù)據(jù)顯示

Coke's transformation is accelerating amid weak soda sales. The independent clothing Coca-Cola store, which recently opened in chongqing, did not have any joint names or brands, but only appeared as popular logo. Coca-Cola officials said the company would open more franchised stores if given the right opportunity. The personage inside course of study thinks, Coca-Cola launched new products, from time to time and try in different industries, speeding up coke transformation, these try to harvest the results, but the future is still unknown.

Open an independent popular logo store
The independent popular logo clothing store opened by Coca Cola is located in the shopping center of chongqing airong hui city. Its products include t-shirts, jeans, Polo shirts, hats, shoes and backpacks. Although the product category is many, but the overall coke red, white, black and three colors as the basic color.
In addition to setting up independent stores, Coca-Cola's clothing line, which is in partnership with Italian manufacturer Albisetti group, also made its debut in China this year, at Joy City in Shanghai. In 2016, the two partners launched fashion brands for the first time at the Asian Manila fashion festival.
Coca-Cola's global headquarters reply the relevant person in charge of the company business newspaper reporters in Beijing, the Coca-Cola company operates a small amount of franchise stores around the world, and it has been noticed that there was a called "Dress" Coca-Cola store recently opened in chongqing, is now in the solution.
It is understood that in addition to the launch of clothing, Coca-Cola has also introduced album notebook, scarf, headphones, bags, home textiles and other products. In 2018, KITH and Coca-Cola cooperated again to launch the clothing designed with "EnjoiKITH pattern design" on the basis of Coca Cola's classic red LOGO, which presented the overall American leisure style.
Retail industry Hu Chuncai ShangYi consulting experts, Shanghai general manager thinks, from the past experience, Coca-Cola fans into the clothing field is just cater to the marketing practices, how to launch a joint series products or short-term concept, is not deep ploughing in the field.
To remove the "carbonation" label
Coca-Cola's crossover clothing is nothing new, but this is the first time it has opened a store under an independent brand. People in the industry believe that the recent series of cross-border and store opening actions of Coca Cola indicate that the transformation speed of coke is significantly accelerated.
Among them, crossover has become the normal situation of Coca-Cola. Coca-Cola has teamed up with hat maker NEWERA to launch co-branded hats, produce Lemon flavored soju with Lemon Do and launch a co-branded full range of cosmetics with south Korean beauty brand TheFaceShop. Coca-Cola has become an interdisciplinary brand.
Coca-Cola officials said they would open more stores if given the right opportunity. But there are no definite plans to open a store in China.
Of course, as a traditional beverage company, Coca-Cola's transformation in the beverage industry is more obvious. Recently, Coca-Cola in the Chinese market with Joe elegant coffee, chun tea-house, springs of diet soda water, Sprite, pure yue god fibril, strategic investment and net red yogurt pure, also introduce a called "! Tea.
People in the industry believe that Coca-Cola has introduced non-carbonated products from time to time, optimized product structure and reduced the proportion of carbonated drinks to achieve the recovery of performance.
In 2017, Coca-Cola's revenue was $35.41 billion, down 15 percent from a year earlier. Gross profit was $22.154 billion, down 13% from a year earlier. Net income attributable to shareholders of listed companies was $1.248bn, down 81 per cent from a year earlier
After a series of adjustments, coke's performance improved in the first quarter of 2018. Organic revenue growth of 5% in the first quarter, Coca-Cola, President and chief executive of Coca-Cola company ZhanKunJie believe that Coca-Cola growth performance is to use the right strategy "in the same period, Coca-Cola made a strong market in the Chinese market, said especially in soda category achieved double-digit sales growth, and promote Asia Pacific revenue growth beyond this quarter's earnings growth.
Clothing is only for value-added services
As is known to all, Coca-Cola as beverage industry giant, under the background of carbonated drinks market decline in demand, from time to time to launch more in line with consumer demand of beverage products, and achieved good results, show that Coca-Cola progressed nicely in their strategic effect. But cross-border apparel needs to be cautious.
Popular logo's consumer market has grown rapidly in recent years. In 2017, the global popular logo apparel market has exceeded 200 billion us dollars, with the majority of consumers in the post-90s and post-2000 generations.
At the same time, the data shows, the Chinese market tide brand consumption growth rate is 3.7 times that of tide brand growth rate reached 62% rather than the tide brand consumption growth is 17% at present, a second-tier cities spent stubbornly high tide brand market. For the third-tier and lower-tier rural areas, although consumption is low, the growth rate is higher than that of first-tier rural areas. For example, in 2017, the growth rate in qinghai reached 385 percent
Market trends, the Coca-Cola can dress as a drink promotion gifts and provide value-added services, but it's hard to do in the mainstream consumer market is to "Shanghai roost brand management co., LTD., general manager, apparel industry marketing experts Cheng Weixiong Coca-Cola out independent tide brand boutiques to Beijing business newspaper reporters, Coca-Cola's one hundred brand IP is of great historical significance and massiness, representative of American popular culture and the culture of young people, at the same time, also had the characteristics of fashion brand connotation. However, the multi-dimensional SKU features of beverage products and clothing, such as mountain separation, cannot be compared
It is known that there are at least dozens of categories of a clothing brand and at least several hundred skus. Coca-Cola now has more than 20 brands and more than 60 products.
Looks like the dress threshold is very low, in fact in the current threshold is not low cheng weixiong said.