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【YKK拉鏈行業(yè)新聞】在全球零售行業(yè)復(fù)蘇的背景下，快速時尚品牌正遭受一系列低迷。美國服裝零售商和休閑時尚巨頭Gap最近發(fā)布了2018財年第一季度的財政報告，該報告將于2018年5月5日結(jié)束。該集團(tuán)的毛利率下降20個基點，至37.7%，而主要品牌Gap品牌表示，它依然低迷。

該集團(tuán)在演講中還承認(rèn)，該品牌本身存在許多“運營”問題，需要進(jìn)行重大改革。ykk隱形拉鏈幾天后宣布，Gap集團(tuán)改革并重塑以往表現(xiàn)良好的品牌，在2月份成功，在原Gap品牌本月20日的新CEOJeffKirwanNeilFisk之后，將直接向Gap集團(tuán)總裁兼首席執(zhí)行官ArtPeck匯報工作。
重塑品牌或成為新的首席執(zhí)行官是首要任務(wù)
在介紹NeilFisk的背景時，ArtPeck說NeilFisk在改革和重塑品牌方面有著豐富的經(jīng)驗，并且取得了優(yōu)異的成績，這也是Gap品牌目前最需要的。
數(shù)據(jù)表明，NeilFisk在零售領(lǐng)域有著豐富的經(jīng)驗。擁有魅力持續(xù)，波士頓咨詢集團(tuán)合作伙伴的首席執(zhí)行官，芭芭拉和博迪沃克，戶外服裝零售商EddieBauerHoldInc總裁兼首席執(zhí)行官，以及世界領(lǐng)先公司的許多其他重要的高管職位，臺州ykk拉鏈并參與了一些業(yè)內(nèi)知名的重要投資、并購活動。
然而，尼爾菲斯克正承受著壓力。Gap品牌的低迷已經(jīng)有一段時間了。該品牌在2018年第一季度的銷售低迷拖累了Gap的業(yè)績，這讓華爾街的許多人感到不安。
如何提高Gap品牌的吸引力，加強(qiáng)營銷，促進(jìn)銷售的逐步恢復(fù)，將是主要的挑戰(zhàn)。
網(wǎng)上銷售在低迷的數(shù)字亮點浮動
但即便是在經(jīng)濟(jì)低迷時期，Gap品牌也不乏亮點。當(dāng)然，嘉興ykk拉鏈該品牌在網(wǎng)絡(luò)銷售和數(shù)字運營方面有著悠久的歷史，這也是一些當(dāng)?shù)貭I銷機(jī)構(gòu)支持Gap的主要原因。扎克投資研究公司分析師認(rèn)為，Gap專注于推動數(shù)字營銷，同時提高產(chǎn)品的認(rèn)可度，提高產(chǎn)品質(zhì)量，以滿足消費趨勢的不斷變化努力，令投資者心存感激。
在此前的一份聲明中，ArtPeck表示，Gap未來的在線業(yè)務(wù)將達(dá)到30億美元。
僅在中國市場，Gap也在努力拓展線上和線下市場，與其他快速時尚品牌和電子商務(wù)公司爭奪年輕消費者。常州ykk拉鏈2017年7月，Gap與微信成立合資公司，成為朋友圈的熱門話題。
投資多家店鋪數(shù)字化轉(zhuǎn)型，也相當(dāng)大，如去年8月，被描述為上海南京路西路一號的“全封閉式門店”缺口。863發(fā)行了中國最大的旗艦店。而業(yè)主則是購物體驗的變化、移動站、兒童休閑區(qū)等服務(wù)區(qū)設(shè)計體現(xiàn)了升級，而電子觸摸屏和LED模型特定的數(shù)碼產(chǎn)品如配件屏幕等，將進(jìn)一步提升購物體驗。

In the context of the recovery of the global retail industry, fast fashion brands are suffering from a number of downturns. Gap, the us clothing retailer and leisure fashion giant, recently released its fiscal speech for the first quarter of fiscal 2018, which ends May 5, 2018. The group's gross margin fell 20 basis points to 37.7 per cent as the Gap brand, the main brand, said it remained depressed

In its speech, the group also acknowledged that there are many "operational" problems of the brand itself, which need to be substantially reformed. Was announced a few days later, the Gap group reform and reshape the brand with good past performance of NeilFisk succeed in February, after the original Gap brand new CEOJeffKirwanNeilFisk this month 20, will report directly to Gap group President and CEO ArtPeck work.
Rebranding or becoming a new CEO is a priority
Introducing NeilFisk's background, ArtPeck said that NeilFisk has rich experience in reforming and rebranding and has achieved outstanding results, which is what Gap brands need most at present
The data show that NeilFisk has rich experience in the retail field. Have glamour lasts, chief executive of the Boston consulting group partner, Bath&BodiWork, outdoor clothing retailer EddieBauerHoldInc President and CEO, and many other important executive position of the world's leading companies, and participate in several well-known in the industry important investment, mergers and acquisitions.
Mr NeilFisk, however, is under pressure. The Gap brand has been in the doldrums for some time now. The sluggish sales of the brand in the first quarter of 2018 weighed on Gap's performance, which has unnerved many on Wall Street.
How to improve the attractiveness of Gap brand and strengthen marketing to promote the gradual recovery of sales will be the primary challenge.
Online sales floating red in the downturn digital bright point
But even in a downturn, the Gap brand is not without its bright spots. To be sure, the brand has a long history of online sales and digital operations, which is also the main reason why some local marketing agencies are supporting Gap. The investment research firm Zack analysts think Gap focus on promoting digital marketing, at the same time improve the acceptance of the product, and improve product quality to meet the consumption trend of from time to time change efforts, investors are thankful.
In a previous statement, ArtPeck said Gap would have a future online business of $3bn.
In the Chinese market alone, Gap is also trying to get more online and offline, competing with other fast fashion brands and e-commerce companies for young consumers. In July 2017, Gap launched a joint venture with WeChat, which became a hot topic in the circle of friends.
Invests in many stores digital transformation, also quite big, such as in August last year, has been described as "all closed shop" Gap in Shanghai nanjing west road no. 863 issued a China's largest flagship store. While the owner is the change of shopping experience, mobile station, children's recreation areas and so on service area design reflects the upgrade, and electronic touch screens and LED model specific digital products such as the fitting screen, will further enhance the shopping experience.