韓國樂天出售傳聞再起,誰將成為它的新東家
【YKK拉鏈行業(yè)新聞】韓國零售商樂天(lotte)在中國市場上尋求分拆,首先是正大集團(tuán)(正大集團(tuán))和沃爾瑪(wal-mart)、利群(liqun)等有意競購該新聞的零售商,以及一個新的八卦人士“物美”(wumart)。
4月26日,彭博社(bloomberg)援引韓國《朝鮮日報》(chosun ilbo)的報道稱,韓國樂天(rakuten)計劃在北京出售22個超級市場和超級市場。同一天,路透社報道,樂天已同意將六家中國超市運(yùn)營商之一出售給物美超市。對于上述信息,物美沒有回應(yīng)。但對于樂天旗下的商業(yè)超級企業(yè)樂天瑪特(lotte mart)來說,在中國待了10年的韓國零售品牌已經(jīng)不再像以前那樣了,無論是提供還是繼續(xù)掙扎。
有風(fēng)的回歸
在韓國樂天(rakuten)銷售中國超市,已成為零售業(yè)的一個常規(guī)組成部分。據(jù)彭博社報道,引用的來源韓國《朝鮮日報》報道,韓國的樂天將在22個超市和超市在北京賣給中國,售價為2560億韓元(約合人民幣14.97億元),據(jù)路透社報道中國,韓國的樂天購物已同意4月26日將位于中國的六個超市運(yùn)營商物美控股,約2485億韓元。
路透社(Reuters)表示,去年它選擇了高盛(Goldman sachs)來管理其中國樂天超市(China lotte)的銷售,該商店由于中國和韓國之間的緊張關(guān)系,大多已關(guān)閉。樂天購物計劃在去年年底前完成銷售,但今年進(jìn)展緩慢。
但《北京商報》記者也指出,北京22家超市和超市已經(jīng)被賣給了市場,這與該公司的官方網(wǎng)站不一致,這表明在中國北方只有17家商店。其中,北京有16家,包括3家樂天超市和13家樂天超市,還有一家在天津。
這已經(jīng)不是洛蒂第一次被報道收購了。今年3月,據(jù)報道,上海ykk拉鏈該地區(qū)零售商集團(tuán)的股票將收購樂天瑪特在中國的本地門店。因此,liqun一份特別的公告聲明,樂天公司,只是在調(diào)查階段,并不是唯一的利害關(guān)系人,具體的談判時間和后續(xù)推進(jìn)項(xiàng)目的不確定性,沒有實(shí)質(zhì)性的披露內(nèi)容。即使在今天,liqun和lotte mart之間的討論也沒有最近的進(jìn)展。
無論這筆交易是否屬實(shí),在“薩德”事件的影響增加后,樂天市場的銷售一直是零星的。
去年9月,有報道稱,由于中國市場不穩(wěn)定的業(yè)務(wù)逐漸增加,樂天的業(yè)務(wù)出現(xiàn)了大幅增長,因此,樂天已任命高盛(Goldman sachs)為其投資銀行業(yè)務(wù)主管,高盛(Goldman sachs)與潛在收購者接洽,大約有5家競購者。
然而,隨著韓國樂天(rakuten)的每次銷售,以及“永不放棄中國市場”。但在樂天超市(lotte mart)國內(nèi)超市的基層員工中,有員工透露,該國最知名的兩家超市品牌已經(jīng)光顧過商店。
十年坎坷的
今年5月,它恰好是樂天市場進(jìn)入中國的第10年,而今天的樂天市場已不再是北京市場的閃亮之星。
根據(jù)數(shù)據(jù)顯示,2008年5月,樂天市場正式進(jìn)入中國市場,在北京有8家店的標(biāo)志,到2009年底將門店數(shù)量增加到100家。根據(jù)當(dāng)時樂天市場的計劃,北京、天津、遼寧、山東等地的第一階段擴(kuò)張,逐步擴(kuò)展到全國市場。2018年,它將在中國開設(shè)300家門店。
但樂天的衰落始于2012年。根據(jù)樂天商城的官方網(wǎng)站,2012-2014年樂天商城的門店數(shù)量分別為11家、5家和1家,ykk拉鏈價格店面的擴(kuò)張也逐漸淡薄。與此同時,關(guān)閉的數(shù)量也在增加。2012年店鋪關(guān)閉1、2014年店鋪關(guān)閉6個,甚至在2015年7月,樂天、山東青島、威海、濰坊4家門店幾乎同時宣布關(guān)閉,也在山東市場結(jié)束。
2015年8月,樂天公司北票的副總經(jīng)理,在接受《北京商業(yè)日報》采訪時表示,很多人都有一種誤解,認(rèn)為關(guān)閉是很正常的,就像在判斷的時候,當(dāng)?shù)氐膿p失更大,關(guān)注中國北方。
當(dāng)時,中國北方的樂天中國作為一個戰(zhàn)略區(qū)域,與山東百貨不同于樂天的獨(dú)立投資、開店、北京7家門店的收購是門店、區(qū)位優(yōu)勢和業(yè)務(wù)穩(wěn)定。
樂天,將會在這個小樂天超市的模式下進(jìn)行轉(zhuǎn)換。
Dead end of south Korean retailer lotte seeking split in the Chinese market for sale, first from a zhengda group and wal-mart, liqun, and other retailers interested in bidding for the news, the flange and usher in a new gossip man "wumart.
Got wind of comeback
The sale of Chinese supermarket stores in rakuten, South Korea, has become a regular part of the retail industry. According to bloomberg, citing sources of South Korea's chosun ilbo newspaper, South Korea's lotte to transform in 22 hypermarkets and supermarkets in Beijing are sold to China, priced at 256 billion won (RMB 1.497 billion), according to Reuters reported Chinese, South Korea's lotte shopping has agreed on April 26 will be located in one of China's six supermarket operator to wumart holding, for about 248.5 billion won.
Reuters said that last year it chose Goldman sachs to manage the sale of its China lotte supermarket store, which had mostly been closed because of tensions between China and South Korea. Lotte shopping plans to complete the sale by the end of last year, but it has been slow this year.
But Beijing business newspaper reporter also noted that the Beijing 22 hypermarkets and supermarkets, which have been sold to the market, are not consistent with the company's official website, which shows that there are only 17 stores in north China. Among them, there are 16 in Beijing, including 3 lotte mart and 13 LottSuper lotte supermarkets, and another one in tianjin.
It is not the first time that lotte has been reported on the acquisition. In march this year, the regional retailer group shares were reported to be taking on lotte mart's local stores in China. Therefore, liqun a special announcement statement, company of lotte, only at the investigation stage, and it was not the only interested parties, the specific negotiation time and subsequent propulsion project uncertainty, there is no substantive disclosure content. Even today, there has been no recent progress in the discussions between liqun and lotte mart.
Whether the sale is true or not, it can be seen from time to time that the sale of lotte mart has been sporadic since the impact of the thaad incident has increased.
Last September, reports showed that due to a gradual increase in business in the Chinese market instability, lotte business suffered a sharp rise, therefore, lotte has appointed Goldman sachs for sale process, head of investment banking, by Goldman sachs in contact with a potential acquirer, about five bidders.
However, with each sale of the south Korean rakuten and "never give up on the market in China". But when it comes to the grass-roots staff at lotte mart's domestic supermarket, employees have revealed that two of the country's best-known supermarket brands have visited stores.
Ten years bumpy
As of may this year, it happened to be the 10th year of lotte mart's entry into China, and today's lotte mart is no longer the shining star of the Beijing market.
According to the data, in May 2008, lotte mart officially entered the Chinese market with the logo of eight stores in Beijing, and increased the number of stores to 100 by the end of 2009. According to the plan of lotte mart at the time, the first phase was expanded in Beijing, tianjin, liaoning and shandong, and gradually expanded to the national market. In 2018, it will open 300 stores in China.
But rakuten's decline began in 2012. According to the official website of lotte mart, the number of lotte mart stores in 2012-2014 was 11, 5 and 1 respectively, and the expansion of the store was gradually weak. At the same time, the number of closures is rising. 2012 store-closing home 1, 2014 store-closing six, even in July 2015, lotte, shandong Qingdao, weihai and weifang 4 stores declared closed almost at the same time, also be ended over the shandong market.
In August, 2015, vice general manager of lotte's northern PiaoShiGao, said in an interview with Beijing commercial daily reporter from shandong let many people have a misunderstanding that the closing is very normal, like at the time of judgment is local loss is bigger, focus on China north to do"
That time, China north by lotte China as a strategic area, different from shandong stores by lotte independent investment, set up shop, Beijing 7 stores are the acquisition is stores, location advantages and business has been steady.
Lotte, will transition to bet on on this little lotte supermarket formats, PiaoShiGao said at the time, compared with lotte such hypermarket, lotte supermarket development difficulty is not great, a lot of places can open a shop, mold shop to complete after modification, it is easier to replicate.
But the company that has just found the transformation hope has again suffered a setback at the end of 2016. At the time, lotte mart had 99 stores in mainland China, but 74 had been suspended for violating the fire safety regulations, and 13 had decided to suspend business.
Later, although lotte group in March and August of 2017 two rounds of the Chinese lotte mart to inject capital, but still unable to return to the day. Since then, almost all domestic retailers have been exposed to lotte, but none has been successful.
Store value
It's no surprise that the company has an analysis of the happy gossip.
On the one hand, wumart chairman zhang wenzhong in recent months to frequent appearance in public places, and the retailer wumart has early years has led to the supermarket, beauty beauty, jiangsu times supermarket, zhejiang supply and marketing supermarket, b&q, regional retail leading to bid, size expansion attitude. It is not surprising that wumart is an asset in China.
On the other hand, the reporter of Beijing business newspaper learned that many of the stores that have been seeking to sell in Beijing in recent years have been acquired by wumart. It includes tesco, local stores in huapu and shuangjing store in Beijing.
Senior a hypermarket practitioners say that Beijing is seeking to sell almost all the big-box stores and wumart, yong hui had contacts, also is the two basic flange, because only the two brands has further build market and ambition.
Executive vice President of Beijing commercial economy society Lai Yang said that if lotte sold at very attractive package price, head of its assets, after taking over for good or valuable on the one hand, lotte many stores unique position in the chongwenmen, television and other popular business circle, and wide radiation area, for which is a good opportunity to further expand the market share and take over the store can either their compression area, can also rent increase revenue. On the other hand, are also in the active layout new retail business in recent years, the offline stores and online more Dmall go hand in hand, increase the number of stores also can further enlarge the coverage of multipoint Dmall, shorten the distribution radius, make it more competitive online fusion model.
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