服裝共享平臺-萊爾·托特,啟動時尚分享
【YKK拉鏈行業(yè)新聞】最近,記者在朋友圈上看到了關于“美國先鋒時尚分享平臺——萊爾·托特”的信息。雖然“服裝分享”遠沒有共享一個自行車那么熱,但這來自美國股票衣櫥作為“新勢力”行業(yè),再次釋放強烈信號”作為中國服裝市場穩(wěn)步增長,尤其是女裝分享分享行業(yè)顯示出強大的市場吸引力。
許多服裝共享品牌為鹿市場。
據(jù)了解,世界領先的時尚共享平臺LeTote letot于去年年底正式宣布。ykk拉鏈價格自從2012年在舊金山成立以來,萊爾·托特已經成為美國第一個時尚分享平臺。萊爾·托特納姆“中國將繼續(xù)經營模式,會員按月收費模式,租借各種品牌,不同款式的服裝,想用手機換新時間也可以是預約的關鍵。”
事實上,三年前,在分享經濟的浪潮下,分享租衣開始萌芽。其中,衣服二、三”和“女神學校”開始較早品牌。今天,衣服兩個或者三個”已經發(fā)展成為一個國內,甚至是整個亞洲最大的服裝品牌,獨家,讓全球買家,由專業(yè)團隊為買方的全球采購,同時品牌服裝分為模式的引入,數(shù)百個國內外品牌商品按照租賃和銷售收入共享品牌。到目前為止,可以提供超過500個品牌,累計超過100萬品牌的服裝,不缺少威克哈卡梵克和其他國際品牌,擁有MO&Co。大型的/MEOPeacebirdFreePeopl白領女性最喜歡的時尚品牌。
“女神學?!钡目谔柺莵喼薜谝粋€擁有輕奢和年輕時尚的衣櫥,擁有500多個品牌和50萬件商品可供選擇。
在寫作的過程中,記者可以在去年3月搜索到同樣的APP和漂亮的“rent”和“服裝jia”,再到1200萬美元+一輪的更多的夢想“來自于“轉型”,APP關閉了。
健康仍然是最大的消費者心理障礙。
記者隨機采訪了十幾位消費者,都表達了最關心或分享的服裝健康問題。當記者問該公司目前的困境是什么時,這也是答案。
在中國,服裝共享仍然是一個相對較新的概念。與開放的外國相比,中國人在服裝分享方面更加謹慎。進一步推動“23”升級清洗保護服務本身,除了自建全自動智能洗衣機外,還不時與國內洗衣行業(yè)龍頭企業(yè)尋求合作。除了上海與富特之前的合作,最近的“服裝二、三”和華南洗滌與保護龍頭企業(yè)——日用洗衣與戰(zhàn)略合作,積極布局全國市場。
根據(jù)介紹,除了國內外一流的清潔設備外,第二、三層的衣服“更注重衣物的智能洗滌,上海ykk拉鏈確保衣服無味道、無垢,對原材料的損害最小?!痹谥悄芮逑辞昂?,共包括16個標準清洗程序,包括14種定制洗滌和護理類別,5種深度消毒和11項熨衣,以解決用戶對后端清洗的懷疑。
而“天神”網(wǎng)站還顯示,上海非本地自建中心的清潔和消毒,主要使用國外進口的清潔設備和綠色環(huán)保洗液,使紫外線輻射、臭氧、175的高溫消毒三倍。
服裝市場空間為共享衣柜提供了發(fā)展土壤。
那么,共享服裝產業(yè)的發(fā)展是怎樣的呢?公司正處于快速發(fā)展的階段。它有超過千萬的用戶,而且非常粘。融資形勢非常好,在一年半的時間里完成了,從天使的轉變到C輪的快速發(fā)展。
對服裝共享市場的未來非常樂觀。服裝、服裝、服裝和服裝都在引領潮流,但服裝共享領域并沒有真正開始破裂。至于服裝分享的概念,白領女性一般都是可以接受的。隨著越來越多的女性回到中國工作,她們相信服裝分享市場將會有一波增長?!痹摴镜氖紫f。
在2017年11月發(fā)表的一篇演講中,速度研究協(xié)會(institute for speed research)顯示,中國服裝市場持續(xù)增長。
Recently, the reporter saw a piece of information about "American pioneer fashion sharing platform - Lyle tote" on the circle of friends. Although "clothing sharing" is far from sharing a bike so hot, but this comes from the United States share the closet as a "new forces" into the industry, is once again to release the strong signal "as China's clothing market has grown steadily, especially women's clothing sharing sharing industry is showing strong market appeal.
A number of clothing sharing brands for the deer market.It is understood that the world's leading fashion sharing platform, LeTote letot, was officially announced at the end of last year. Since its founding in San Francisco in 2012, Lyle tot has become the first fashion sharing platform in the United States. Lyle tottenham "China will continue the business model, membership in monthly charge mode, loan various brands, different styles of dress, want to change the new time by mobile phone can be also a key to make an appointment.
In fact, three years ago, under the tide of sharing economy, sharing rent clothes began to sprout. Among them, clothes two and three "and" goddess school "start earlier brand. Today, the clothes two or three "has developed into a domestic and even the whole of Asia's biggest clothing brand share, exclusive to enable global buyers, by a professional team for the buyer's global purchase, at the same time the introduction of brand clothing is divided into mode, hundreds of domestic and foreign brand goods in accordance with the lease and sales revenue sharing with brand. So far, can provide more than 500 brands, the cumulative beyond 1 million brand clothing, there is no lack of VictoriaBeckhamCarvenMcQKENZOMichaelKor and other international brands, have MO&Co. MassimoDuttiC/MEOPeacebirdFreePeopl white-collar female favorite fashion brand.
The "goddess school" slogan is the first Shared wardrobe in Asia with a combination of light luxury and young fashion, with more than 500 brands and 500, 000 items to choose from.
As of writing, the reporter can search to the same APP and beautiful "rent" and "garment jia" in March of last year to $12 million A + round of more dream "is from" the transformation ", the APP is closed.
Health remains the biggest consumer psychological barrier.
Reporters randomly interviewed a dozen consumers, all expressed the most concern or Shared clothing health problems. And when the reporter asked the company what the industry's current difficulties were, it was also the answer.
In China, clothing sharing is still a relatively new concept. Compared with open foreign countries, Chinese people are more cautious in clothing sharing. Which further motivates "23" upgrading wash protect service requests itself from time to time, in addition to the self-built automatic intelligent washing factory, also from time to time with the domestic laundry industry leading enterprises to seek cooperation. In addition to the previous cooperation between Shanghai and fuette, the recent "clothes two and three" and the south China washing and protection leading enterprises - daily laundry and strategic cooperation, actively layout the national market.
According to the introduction, in addition to the domestic and foreign first-class cleaning equipment, the clothes of the second and third "pay more attention to the intelligent washing of clothing, to ensure that the clothes are tasteless and unsullied, and the damage to the raw material is the least. Before and after the intelligent cleaning, 16 standard cleaning procedures were included, from 14 kinds of customized washing and nursing categories, 5 types of deep disinfection and 11 items of ironing, to solve the users' doubts about the back end cleaning.
And "goddess" website also shows that the cleaning and disinfection of the nonlocal self-built center in Shanghai, the main use of foreign imports of cleaning equipment and green environmental protection lotion, enable the ultraviolet radiation, ozone, 175 ℃ high temperature disinfection of triple.
The clothing market space provides the development soil for the Shared wardrobe.
So what is the development of the Shared garment industry? The company is in the stage of rapid development. It has over ten million users and is very sticky. The financing situation has been very good, and it has been completed in a year and a half, from the angel's turn to the rapid development of the C round.
Very optimistic about the future of the clothing sharing market. Clothing, clothing, clothing and clothing led, but the area of clothing sharing has not really started to burst. As for the concept of clothing sharing, white-collar women are generally acceptable. As more and more women return to work in China, they believe that the market for clothing sharing will have a burst of growth. "The company's chief said.
In a speech delivered in November 2017, the institute for speed research showed that China's clothing market continues to grow, judging by the size of the country's clothing market. With the improvement of family income level in China, people's pursuit of beauty is more profound, and there is more demand for clothing. In 2016, the size of the market has reached 2016 yuan, up 9.4% year on year is expected in the next few years, Chinese clothing market scale will also maintain the growth of around 10% a year, in 2020 will exceed 2 trillion yuan, a huge clothing market space for the development of Shared wardrobe provide fertile soil.
At present, the main target customers of several clothing sharing platforms are women. The report also showed that women's clothing accounted for half of the clothing market by the third quarter of 2017. Adult women's clothing accounts for 53 percent of the total apparel market and 17 percent of the adult menswear market, underscoring the dominance of women in clothing. However, women's rich models, which account for inventory is great, has caused waste of resources, and share the closet main female costume rental, catering to the women in diversified consumer demand, not only provides a good opportunity for development but also can solve women's clothing market of excess capacity.
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